Yesterday, the social network made a change which allowed advertisers to bypass Facebook sales reps while purchasing ads – Facebook home page and news feed ad space can directly be set up through Ads API and Power Editor tools, without having to consult with a Facebook ad representative. The platform continues to roll out new features related to ad content sans any official announcements, most recently adding a tab that displays the percentage of brand page fans who were reached as well as ‘liked’ posts. Here are some screen grabs of these new feature:
Page owners now have an extra analytical tool to get a better handle on how well their brand is doing on the social network. Facebook told Mashable that the new feature is available for the old-style pages, as well as the newer timelines, but adds that “we are slowly rolling this back to Page owners with a slightly updated design.” It can be assumed that the “updated design” is the timeline, which seems to be slowly be taking over the entire site.
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